Thryve & AOK: Preventive Health via Bonification

Preventive healthcare depends on reliable data and fair systems that encourage people to stay active. AOK Plus, one of Germany’s leading statutory health insurers, set out to expand its bonus program by rewarding members for verified physical activity. But scaling this initiative across millions of members posed technical, operational, and compliance challenges. To overcome them, AOK Plus partnered with Thryve to build a secure, efficient, and user-friendly integration for wearable health data.

The Partnership: 

AOK Plus insures more than 3.4 million members and is widely recognized for its forward-looking approach to digital health. Prevention has always been at the heart of its strategy, leading to the creation of a bonus program that rewards members for sustained healthy activity. To make the program fair, scalable, and secure across such a large member base, AOK Plus partnered with Thryve, using its SDK and unified API to seamlessly connect with hundreds of popular wearables and health apps, ensuring smooth data flow and strong engagement.

The Challenge: 

AOK Plus faced four major issues in scaling its preventive health bonus system:

• Complex Data Integration: Adding each new wearable or health app required months of IT effort.
• Growing User Demand: Thousands of members are already enrolled, and numbers keep climbing.
• Data Quality & Fairness: Manual validation was slow and prone to inconsistencies, making it difficult to award bonuses equitably.
• Compliance Requirements: GDPR and fraud prevention standards meant data had to be secure and fully validated.

To succeed, AOK Plus needed a partner who could streamline integration, ensure compliance, and deliver real-time, trustworthy data.

The Solution: Thryve’s Unified Health Data Infrastructure

Thryve delivered a comprehensive system that transformed the bonus program into a scalable, efficient, and fair model:

• Single Integration for All Platforms: Instead of building separate integrations for Apple Health, Google Fit, Fitbit, Garmin, and others, AOK Plus gained access through Thryve’s unified SDK.
• Clean & Fast Data Processing: Thryve converted raw wearable data into a structured, fraud-resistant format in real time.
• Fraud Prevention Engine: Automated checks validated authenticity and ensured only verified activity was rewarded using MET-based scoring.
• Reduced Operational Complexity: What once required extensive custom IT work was replaced by a plug-and-play system.
• Privacy by Design: All data flowed through Thryve’s GDPR-compliant infrastructure, giving users full control and transparency.

The Results:

Prevention is most effective when it is personalized, fair, and scalable. By partnering with Thryve, AOK Plus has created a bonus program that not only engages members but also lays the groundwork for more advanced, data-driven preventive care in the future. With Thryve, AOK Plus transitioned from a fragmented, manual process to a secure, scalable, and automated bonus system. The results included:

• Faster integration of new data sources
• More reliable and fair activity-based rewards
• A simplified IT landscape that reduced overhead

These are only part of the story. The full case study PDF explores in detail how AOK Plus is using wearable data to build individualized preventive health plans and unlock the next generation of digital care.

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