Thryve & Sanitas: Personalized Preventive Healthcare

Spanish health insurer Sanitas wanted to expand its digital health services by exploring the full potential of wearable data to support truly personalized health services. Rather than merely tracking activity or offering surface-level bonuses, the aim was to extract meaningful health insights that could shape individual health profiles, guide proactive care, and form the foundation for scalable preventive strategies. For that, Sanitas partnered with Thryve to integrate wearable data into its ecosystem, delivering richer insights and more engaging preventive care programs for its members.

The Partnership: 

Sanitas, one of Soains’s leading health insurers, has consistently positioned itself at the forefront of digital transformation. Its strategy focuses on prevention, transparency, and empowering members to actively participate in their own health journeys. Partnering with Thryve allowed Sanitas to scale these ambitions by connecting its apps and services with hundreds of wearables and health tracking devices, creating a seamless bridge between lifestyle behavior and insurer-driven care.

The Challenge:

Sanitas wanted to take its prevention programs to the next level by leveraging the health data its members generate daily. However, this vision faced several hurdles:

• Fragmented Device Ecosystem: Each wearable provider required its own integration, creating high development costs and long lead times.
• Data Accuracy & Reliability: Ensuring the collected activity and health data could be validated and used for meaningful prevention programs.
• User Experience: Members expect simple, intuitive onboarding and transparent use of their personal data.
• Regulatory Demands: Spanish and European data protection laws required full compliance and trustworthiness.

The Solution: Seamless Integration via Thryve

Thryve delivered a unified solution that enabled Sanitas to turn its prevention vision into reality:

• Single API for All Devices: From Fitbit and Apple Health to Garmin and beyond, Thryve’s SDK connected hundreds of wearables without costly custom work.
• Validated Health Metrics: Thryve transformed raw wearable data into standardized, validated health information ready for clinical and insurance applications.
• Frictionless Member Experience: A simple onboarding process allowed Sanitas members to connect their devices within minutes, driving higher engagement.
• Privacy by Design: End-to-end GDPR compliance built trust while meeting strict regulatory requirements.

With this infrastructure, Sanitas could finally deliver programs that reward real, validated health behaviors instead of relying on self-reported information.

The Results:

Sanitas’s collaboration with Thryve demonstrates how insurers can evolve into digital health partners, offering members not just coverage but actionable tools for healthier living. Wearable data integration ensures prevention is fair, accurate, and motivating, creating lasting value for both insurer and insured.

The partnership enabled Sanitas to:

• Launch personalized prevention initiatives based on real activity and lifestyle data
• Increase member engagement by making participation simple and rewarding
• Build a scalable, future-proof system ready for further digital health services

For deeper insights into the impact of the program, including adoption rates, engagement metrics, and outcomes, see the full case study PDF.

Sanitas’s collaboration with Thryve demonstrates how insurers can evolve into digital health partners, offering members not just coverage but actionable tools for healthier living. Wearable data integration ensures prevention is fair, accurate, and motivating, creating lasting value for both insurer and insured.

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