Health scores have become an essential way for organizations to transform raw health data into an easy-to-understand, actionable format. Whether displayed in apps, digital health platforms, or insurer dashboards, a branded health score provides users with a simple number or scale that represents their current health status and risk profile. However, creating and displaying a branded health score is not just about assigning numbers, it is about aligning data science, design, and communication in a way that builds trust, encourages behavior change, and reinforces your brand identity.
Previously, we already have covered risks scores and how they work in general. Today, in this blog post, we explore why branded health scores matter, the steps required to build them, the challenges organizations face, the opportunities they unlock, and how to conclude with actionable integration.
Why Branded Health Scores Matter
A health score can be the bridge between complex datasets and human understanding. While raw biometrics and risk factors are useful for clinicians, most end-users find them overwhelming. A score translates these complex signals into something meaningful, enabling both patients and organizations to:
- Promote engagement: A single, branded score motivates users to track progress over time.
- Enable personalization: Users can be segmenetd into different risk groups and then receive tailored advice, interventions, and nudges.
- Support prevention: By highlighting risks early, scores drive proactive care.
- Build trust: When presented clearly and transparently, scores reinforce credibility. Check our blog post on rebuilding healthcare trust!
- Strengthen brand value: A well-designed branded score becomes a recognizable element of your digital health offering.
10 Steps To Create Health Branded Scores
Creating a branded health score is an effective way to provide your users with personalized, easy-to-understand insights while reinforcing your organization’s identity. We have summirized all the necessary steps for the process of designing and displaying a health score within your platform.
Step 1: Define the Purpose of the Score
- Clarify what the score should represent (e.g., overall wellness, cardiovascular risk, lifestyle balance).
- Decide whether it is a general score or condition-specific (e.g., sleep health, activity level).
- Align the purpose with your business goals (user engagement, risk segmentation, preventive insights).
Step 2: Select Relevant Metrics
- Choose which health data streams to include (e.g., heart rate, HRV, activity, sleep).
- Ensure metrics are validated and meaningful for the intended use case.
- Use standardized models to ensure data comparability.
Check our blog post on the most important and relevant biomarkers of the year!
Step 3: Create a Scoring Model
- Define thresholds and weightings for each metric.
- Combine metrics into a unified score (e.g., 0–100 scale).
- Test the model internally with sample datasets to validate accuracy and usability.
Step 4: Add Branding Elements
- Integrate your logo, brand colors, and fonts into the score visualization.
- Use consistent UI/UX patterns with the rest of your app or platform.
- Ensure the design communicates trust, clarity, and simplicity.
Step 5: Visualize the Score
- Display the score in an intuitive format: gauge, progress bar, or numerical indicator.
- Use color coding (e.g., green = healthy, orange = moderate risk, red = high risk).
- Provide context by adding trend lines or comparisons to past performance.
For more information on data vizulisation, visit our page here!
Step 6: Explain the Score
- Include short descriptions that explain what the score means.
- Provide actionable insights or recommendations (e.g., “Improve sleep regularity to raise your score”).
- Link the score back to preventive health goals.
Step 7: Ensure Compliance and Privacy
- Confirm GDPR- and HIPAA-compliance in how scores are calculated and displayed.
- Clearly communicate data usage policies to users.
- Offer transparency on how the score is derived.
Check our health data framework blog post here!
Step 8: Test and Refine
- Run usability tests with different user groups.
- Gather feedback on clarity, motivation, and trust.
- Continuously refine the scoring model and presentation.
Step 9: Integrate With Workflows
- Embed the score into care management platforms, insurer portals, or wellness apps.
- Ensure that providers and coaches can use the score in real-time.
- Allow population-level insights for insurers and researchers.
Step 10: Launch and Educate
- Roll out the branded health score as part of your product release.
- Educate users through tutorials, onboarding, and in-app tooltips.
- Highlight the value of the score in marketing and engagement campaigns.
For more information on digital literacy, check our page here!
What Are The Challenges in Displaying Branded Health Scores
Building and displaying a health score is not without obstacles. Some of the most common challenges include:
- Data variability: Different devices and sources can record metrics in slightly different ways, which makes harmonization critical.
- Scientific validation: Scores must be backed by research and show a clear connection to meaningful health outcomes.
- User trust: A health score needs to be transparent and easy to explain so users feel confident in what it represents.
- Regulatory complexity: Privacy rules such as GDPR and HIPAA add requirements for how data is handled.
- Over‑simplification risks: Turning a complex picture of health into one number can miss important nuance if not carefully designed.
What Are The Opportunities with Branded Health Scores
Branded health scores, when implemented thoughtfully, open meaningful opportunities across healthcare and digital health ecosystems. They are more than numbers—they act as drivers of engagement, prevention, and strategic insight.
- Behavioral nudges: Clear, simple scores encourage ongoing user interaction and small, sustained improvements.
- Prevention at scale: Early identification of risk patterns helps reduce avoidable healthcare costs and improves outcomes.
- Population insights: Aggregated data enables insurers, providers, and policymakers to design targeted programs and allocate resources effectively.
- Market differentiation: A recognizable branded score strengthens user trust and helps your platform stand out in a crowded digital health space.
How Thryve Is Making Health Scores Actionable
A branded health score is more than a metric, it is a communication tool, a driver of prevention, and a foundation for engagement. The real value lies in making it actionable: connecting the score to coaching, preventive care programs, and healthcare pathways.
At Thryve, we empower organizations to design, integrate, and scale health scores seamlessly through our API and harmonized data infrastructure. By doing so, we help transform data into trust, prevention, and measurable outcomes. Thryve has a personal interest in tis field, since we developed our own health risk scores. Moreover, we offer:
- Seamless Device Integration: Easily connect over 500 other health monitoring devices to your platform, eliminating the need for multiple integrations.
- Standardized Biometric Models: Automatically harmonize biometric data streams, including heart rate, sleep metrics, skin temperature, activity levels, and HRV, making the data actionable and consistent across devices.
- GDPR-Compliant Infrastructure: Ensure full compliance with international privacy and security standards, including GDPR and HIPAA. All data is securely encrypted and managed according to the highest privacy requirements.
Ready to build your own branded health score?
Book a demo with Thryve to learn how we can help you turn wearable data into actionable insights that improve health outcomes and elevate your brand.
